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job opportunity

Job title : Digital Strategist
Function : Client Strategy & Planning
Professional experience : Experienced
Parent Brand : Leo Burnett Group
Brand : Arc Worldwide
Agency : Arc USA
Country : United States
Location : Chicago
job description:
The Digital Strategist is responsible for assisting the Digital Strategy Director with the successful planning and implementation of digital communication strategies for client brands.

He or she will synthesize how brands are communicated and experienced through digital interactions and how digital interactions fit into broader consumer experiences. He/she will plan and sell-in marketing approaches, apprise clients of competitive activity, and make informed and authoritative recommendations regarding emerging digital and new technologies. The strategist will work to create innovative ideas that bridge web, mobile, email, creative, gaming, search and digital media to provide solutions to clients that are based on a shopper insight and in context of overall shopper marketing strategies. The role demands a love of the new, a passion for digital trends and technologies and an understanding of shoppers, the client category and the brands.

The candidate will help develop digital strategy for one of our agency’s key clients, and will partner closely with the agency’s account, planning, creative and technology teams.

Primary Responsibilities

The strategist’s primary responsibility is to help our cross-functional teams (creative, account, planning, technology/ production) develop and evolve digital ideas and solutions driven by value exchanges between a shopper (user) and a brand (business). This requires evaluating consumer and industry research, brand information, trends and relevant data in order to recommend digital solutions that marry brand goals with shopper needs. He/she will help guide these multi-disciplinary teams of general and content strategists, account and project managers, software engineers, measurement analysts, digital designers and information architects through the concept/sell-in phase of the project, establishing and sustaining the thought leadership and strategy that will guide the outcome.

The strategist will also spot digital trends, see the digital future and understand shopper desires/behavior, aligning these with brand objectives to create marketing opportunities and solutions. He/she will seek out and establish mutually beneficial relationships with technology or network partners that enable such solutions. He/she will educate and inspire account managers, general strategists, creative and media managers about best practices and emerging trends.

Experience/Skills Required:
• Understanding of shopper marketing – have worked on either client side or at an agency where developed shopper insights, shopper research, and shopper specific programs
• Worked with (if on the agency side) or for (if on the client / retailer side) top global retailers creating retailer specific programs in various channels (food, drug, mass, etc.)
• eCommerce understanding – have worked on eCommerce programs for clients with 3rd party retailers
• Strong writing skills and experience putting together strategic POV’s in the digital shopper space
• Strong presentations and leadership skills
• CPG experience

Traits/style that will help person be successful in this role:
• Collaborative (Need to be have strong relationship skills – can build bridges)
• Passionate and Curious
• Confident (Not afraid to voice an opinion / POV)
• Leadership and Organization (Be able to lead a meeting internally and with clients, and needs to have an understanding of time management)
• Storyteller (For presentations and white papers – this person needs to be able to write and tell stories with data and creative)
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